Strategy2Tactics
Lundsten Consulting & Innovation

Selected projects


Due diligence
  • Commercial due diligence of Royal Scandinavia in Denmark and Sweden (2000)
  • Technology due diligence of MinAqua; a greentech patent (2010)
  • Commercial due diligence of Urodan; a medtech patent (2011)

Valuation and technology commercialization
  • Market valuation of MinAqua (2010)
  • Market valuation and sale of Urodan (2011)

B2B channel strategy
  • Assessment of B2B channel performance within professional wear in Denmark (2000)
  • Assessment of B2B channel structure within pulp and office supplies in UK (2001)
  • Structuring and negotiating of a global partnership setup in a PaaS/SaaS company (2011)

CRM implementation
  • Project manager of a Customer Relationship Management system (2002)

Market development
  • Market entry and development for Cartier Eyewear in Bolivia (1996)
  • New business development for Maersk Data Public (2002)

Top-tier sales management
  • Postal sector in Denmark (2007)
  • Danish Central Public Administration (2003)

Program management office, PMO
  • Setting up and management of a SWAT PMO in the financial sector (2008)
  • Outlining the PMO of Technology & Innovation department in the energy industry (2009)

Growth strategy development
  • Development of growth strategy for a young digital media bureau (2010)
  • Development of a global partnership strategy for a PaaS/SaaS company (2011)

Magazine publishing
  • Conceptualization, design and publishing of a B2C magazine in Bolivia (1993)

Voluntary work and associations


2011- Chairman of the Board of Kadaver ApS
  • Board structure
  • Strategy implementation
  • Organizational development
2010- Chairman of the Board of MillionBrains A/S
  • Business development
  • Joint venture strategy with selected partners
2010- Deputy Chairman of the Roman-Catholic Parish of St Andrews and St Therese
  • Organizational change within a non-profit organization
  • Post-merger integration of two local parishes
2009- Co-founder and chairman of VL-group 92, of the Danish Management Society
  • Group integration and development
2009- Group Manager in Danes Abroad Business Group Online, DABGO
  • Business development of a not-for-profit organization

Please contact me for a printed version of my resume or read it online on Linkedin.

Udvalgte projekter


Due diligence
  • Kommerciel due diligence af Royal Scandinavia for Denmark og Sweden (2000)
  • Teknisk due diligence af MinAqua; et greentech patent (2010)
  • Kommerciel due diligence af Urodan; et medtech patent (2011)

Markedsværdiansættelse og teknologisalg
  • Marketsværdiansættelse af MinAqua (2010)
  • Marketsværdiansættelse og salg af Urodan (2011)

B2B kanalstrategi
  • Vurdering af B2B kanaleffektivitet indenfor professionelt beklædning i Denmark (2000)
  • Vurdering af B2B kanalstruktur indenfor papir og kontorartikler i UK (2001)
  • Strukturering og forhandling af et globalt partner setup i en PaaS/SaaS virksomhed (2011)

CRM implementering
  • Projektleder af et Customer Relationship Management system (2002)

Markedsudvikling
  • Marketsdebut og udvikling for Cartier Eyewear i Bolivia (1996)
  • New business development for Maersk Data Public (2002)

Strategisk salgsledelse
  • Den danske post sektor (2007)
  • Den danske centraladministration (2003)

Program management office, PMO
  • Etablering og ledelse af et SWAT PMO indenfor den finansielle sektor (2008)
  • Overordnet design af et PMO til en Technology & Innovation afdeling indenfor energy sektoren (2009)

Vækststrategiudvikling
  • Udvikling af vækststrategi for et ungt digital mediebureau (2010)
  • Udvikling af design og strategi til et globalt partner setup for et PaaS/SaaS virksomhed (2011)

Magasinudgivelse
  • Konceptualisering, design og publikation af et B2C magasin i Bolivia (1993)

Frivilligt arbejde og tillidserhverv


2011- Bestyrelsesformand for Kadaver ApS
  • Etablering og strukturering af bestyrelsen
  • Strategiimplementering
  • Organisationsudvikling
  • Daglig sparring
2010- Bestyrelsesformand for MillionBrains A/S
  • Forretningsudvikling
  • Joint venture strategi og forhandlinger med udvalgte partnere
2010- Næstformand for menighedsrådet for St Andreas og St Therese sogn
  • Organisationsforandring og udvikling af en non-profit organisation
  • Post-integration af to lokale menigheder
2009- Medstifter og formand for VL-gruppe 92, Selskabet for Dansk Virksomhedsledelse
  • Integration og udvikling af gruppen
2009- Group Manager for Danmark af Danes Abroad Business Group Online, DABGO
  • Forretningsudvikling af en non-profit organisation

Kontakt mig gerne for at få tilsendt en pdf-version af mit resume eller læs det online på Linkedin.